How to Get a Higher Clickthrough Rate for Your AdWords Campaign

The CTR rate is the single most important statistic for AdWords advertisers and it needs to show steady signs of improvement month after month. Your CTR should improve massively if you make the effort to improve some of the many factors that can boost visitor response. So how do you work on boosting your CTR while focusing on the quality of your ad? The tips in this article will get you off to a great start.

Place the Highest Bid: The maximum bid you place has been repeatedly proven to affect the position of your ad, meaning that it can be used to increase your CTR. How can this be done? The idea is to wait for your CTR to increase by ensuring your bid is the highest and once you have a good rate, you can then start dropping your bid slowly. This system can be used to help you stay in the first position for a keyword and still pay less than the bidder below you – isn’t that cool? Split Test All the Time: This is an important component you need to concentrate on when trying to increase the CTR of your AdWords campaign. If you want better results in the long term then you need to regularly split test your ads to discover which one is performing better. The best way to go about this method is to split test two ads against each other, and then eliminate the poor performing one or rewrite it for better performance. This method will allow you to gradually uncover the ad with the highest CTR and which has the best performance. Split testing two ads at a time is the ideal approach but there are many more ways you can do it. You can’t be hasty because it will take a few days for you to get an accurate picture of what’s going so you need to ensure that you don’t change your ad with another version before then. This process keeps going on until you have your campaign giving you the highest CTR.

Targeted Headlines Are Essential: You need to concentrate as much as possible on one of the most important elements of your ad, namely the headline. It’s something that your prospect will see first, which makes it vital that you ensure your headline is compelling. Your headline should target exactly what people are searching for, so if they want makeup tips then that’s exactly what your headline should feature. By testing different options of the same title and including a call to action you will be able to improve your headline. It is imperative that you are creative with your ad because there isn’t much ad space available. If you’re promoting a brand that people identify with, then using the official site in the headline also makes a difference.

These tips will get your CTR up in no time – no rocket science certification required.

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