Cultural Recruiting • Onboarding Coaching


Sales Playbooks • 4 Disciplines of Execution Training


Strategic Sales Assessments • Executive Coaching

Why Catalysta Partners?

Over $1 Billion in Product Launches


Over 300 Sales Hires


18 SVP and Biz Dev Roles


After struggling with sales execution and results we began to consider outside options, we knew our value would be tied to our revenue pipeline and that we needed to tighten up our sales process. We engaged Catalysta Partners because of their knowledge of sales and experience in health care. In a matter of months, they helped us improve our messaging, our execution and, more importantly, our results. Their involvement enabled us to realize more value to Milliman Management.

Arthur L Wilmes, FSA, MAAA
Consulting Actuary

Our firm, Voyent had a considerable investment in Agilum Healthcare Intelligence. The company had slow growth for several years with a leadership team that was struggling to gain market momentum. After an extensive search for new leadership we found Mark McCurry. Mark’s deep healthcare experience, hands on management style, strong sales, marketing and administrative experience provided stability, and focused attention on the business. Mark has all of the traits needed in a CEO, especially as your organization looks to expand and grow. Mark is fearless in his business approach and his instincts are impeccable. Everyone at this company has nothing but respect and admiration for Mark. In just 5 short months Mark helped architect a successful acquisition of Aglum to a strategic buyer.

Fred Goad, Co-founder
Voyent Systems

As Managing Partner for Relevance Capital and board chair for Agilum Healthcare Intelligence I had the privilege of working directly with Mark McCurry. After an extensive search we hired Mark as CEO and in just 90 days Mark restructured the business hiring key personnel establishing strong operational, sales and marketing processes. Mark’s dedication, strong leadership skills and keen ability to recruiting key talent were key turning our investment to a successful exit in 5 months.

Cameron Newton, Managing Partner
Relevance Capital

Catalysta Partners' Mark McCurry helped us organize and fine tune our product development, sales, marketing and operations processes. Mark was instrumental in helping us create a sound sales methodology, build Sales Force dashboards to track accountability and promote pipeline transparency, and recruit top sales talent. Mark is a transformative leader who encourages and creates accountability while building a positive culture.

Karen Hohenstein, Co-Founder
CEO of MDinterconnect

The Catalysta Team

Mark McCurry

Mark McCurry

30 years executive management experience building large sales organizations

Michael Jongkind

Michael Jongkind

25 year serial entrepreneur and angel investor with executive management experience

Michael Parham

Michael Parham

Serial Entrepreneur, angel investor with 35 years executive management experience

John Forrester

John Forrester

General management consultant focused on business strategy and structure

Gary Austin

Gary Austin

20 years healthcare IT experience, M&A advisement

Our Story

With more than 80 years of sales and management experience, Catalysta Partners helps technology-based companies achieve their revenue objectives by coaching great people and using time tested process to achieve significant performance. Prior to forming Catalysta Partners in 1998, the partners were responsible for the launch of more than 10 different products spanning seven companies with cumulative revenues more than $1 billion.

Our value lies in our ability to get results. We have field-proven expertise in business strategy development and execution, selling, marketing, recruiting and executive management and coaching. Catalysta Partners has first-hand experience in leading successful start-ups, structuring public offerings, and managing acquisitions. We’ve held leadership roles in fast-growing, profitable technology-based firms including Founders, CEO, Vice President of Sales, Vice President of Marketing, Senior Vice President of Business Development and Managing Partner.

Whether you are launching a new product, enhancing your executive team or simply want to get your sales organization using a structured process to optimize and predict revenue, Catalysta Partners can help you with an approach that fits your specific needs.


Catalysta Staffing

Catalysta Partners has hired hundreds of sales people and executives and has the operational experience to determine the profile of candidates that can succeed in your environment.  Catalysta Partners also provides 3 months of executive coaching after the hire to ensure that the onboarding process is successful.  More than 40% of executives polled said they think their company does a poor job onboarding new salespeople.  We think that’s true and offer a solution that most recruiters can’t. Call us for a complimentary strategic assessment and we will demonstrate the Catalysta advantage.


Catalysta Sales Playbook

How well is your company managing its sales pipeline? There is a direct correlation between revenue growth and a structured sales approach, yet 44% of executives think their organization is ineffective at managing their sales pipeline.

Catalysta Partners has implemented a structured sales approach for dozens of companies and has more than $1 billion in successful product launches.  We can assess and validate your processes and help you maximize your revenue growth.

Implementing sales processes and best practices takes effort but research shows it can increase your revenue by more than 30%.  Through our strategic sales assessment we will give you specific recommendations that can change your revenue outlook.  Call us today for a complimentary session.




Catalysta for Venture Companies

Due Diligence for New Investments/Round

  1. Determine Market Size and Competitive Landscape
  2. Determine Realistic Customer Acquisition and Revenue Targets
  3. Define Revenue Launch Strategies

Turn Arounds/Cast-offs

  1. Interim CEO or VP of Sales/Biz Dev
  2. Re-vamp sales and find new capital/buyer

Catalysta Partners jumped into a difficult situation on one of our portfolio companies and was able to implement a disciplined sales approach, greatly enhance the pipeline and find a strategic partner.


Catalysta for Product Launch

There are many reasons start-ups struggle with launching a new product or service, including:

  • Failure to understand the customers needs
  • Fixing a problem that does not exist
  • Targeting the wrong market
  • Incorrect pricing
  • Weak value proposition
  • Prolonged or delayed development
  • Poor execution

With more than $1 billion in product launches we have the experience to help you avoid costly mistakes.


Catalysta Coaching

The Sales Management Association has found that firms focused on coaching have 10-15% greater revenue than their competition.  That’s why Catalysta Partners offers a variety of coaching services: To maximize the potential of your teams and ensure organizational success.

Whether it’s executives who focus on strategic decision-making or first-time managers responsible for revenue generation, Catalysta provides trained, experienced coaches to teams and individuals focused on key areas of growth for the organization.

If you are less familiar with coaching, it is an evolving practice centered on a thought-provoking and creative process to maximize potential.  Catalysta coaching combines industry experience with skills, tools, and frameworks to deliver outcomes that last.



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